Friday, July 17, 2009

online ad networks in india for publisher of blogs and websites also for blogspot

online ad networks in india

* Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)
Funding: $7mn from DFJ and Nexus India.
Type: CPM (primarily) as well Performance based.
* Tyroo
Claims more than 2.5 billion high quality impressions served per month.
Funding: Invesment by Y! India.
Type: CPM.
* dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.
* Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
Funding: $4mn from IDG Ventures
* Networkplay
Funding: Goosefish media ventures and Capital 18
Type: Currently focused on travel and women verticals.
* Paypod
Type: CPC, CPM and CPA.
* IndiAds
Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
* Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
Type: CPM, CPA
* Integrid
Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
Type: CPM
* AdMagnet
Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
* AdChakra
Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
Type: CPM.
* Tonictag
Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance.
* Rupizads
Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.

Apart from these ad networks, few publishers have launched their own ad networks (e.g. guruji, ibibo,reliance).

A few regional ad networks exists (like Sulekha), and the network that leads the race is of course, Google with it’s adwords/adsense offering.

Other international players in this business includes TribalFusion (Site rep) and the recently launched FoxNetworks, News corp’s ad network.


Tribal Fusion® is the leading open website representation company, serving 25 billion monthly impressions and reaching 232 million users per month worldwide. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering a robust collection of channels, we manage site-specific, channel-wide and run-of-network campaigns. We get results for advertisers with intelligent technology, expert advice, and responsive service. For more details please click on http://www.tribalfusion.com

inviziads.com a look too

visit and join espotdigital.com
UK based adnetwork have indian operation as well

and

http://www.uradginny.com.
It has CPM, CPC, CPA (cost per Action) type of pricing.

Publishers can place their own pricing for their ad zones.

They have highest revenue sharing with publishers.
Rich graphical statistics for publishers and advertisers.

Advertising agencies can also place ads and at the same time network with advertisers for business.

It has capability of serving ads to mobile and web both along with Text ads, HTML, Video and image ads

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